One of the great pleasures the audience has is quickly grasping What you're getting at. They resent you when you rob them of this pleasure.
I once saw an ad for a seth godin dpeeh on why marketing technical products was too important to leave to marketing. When I saw the video the first words out of his mouth words out of his mouth were. Marketing technical products is too important to leave to markting. It was a no-nonsense speech that moved like a bullet train straight down the of that single point. Give them only one point. make it early and often.and they'll earry you out on their shoulders..