b) Availability of the personnel – the number of the employees per room is considered one of the criteria for the classification of a hotel. • relational quality – direct (between the hired personnel and the client), and indirect (client-client, when one of them might be disturbed by the other’s behavior) [NiŃă , Butnaru , 2007, 116]. For the implementation of the quality of hotel services, it is required to have an open, constructive, and cooperative attitude of the managers. It is required to get from the empirical approach of the practicing in the field, based on sense and experience, to what is called the scientific approach, that of the manager who adds principles and laws, methods and techniques, instruments, and standards to these concepts. So it is required to get from the logo “I have enough experience, and I know what quality means in a hotel” to the logo ”I am ready anytime to learn anything which means more clients, and more faithful ones for my hotel”. In order to register within the approach described above, the only one generating true and sustainable competitiveness, the tourist companies have made a few steps. The first step consists of the general information of the entire personnel concerning quality issues, i.e. what and how quality is achieved, especially the quality management, and why it is needed. The manager must start to shape a comprehensive vision, specific and to the point, a profitable situation, which should permit him to elaborate his policy, on the basis of the values stated in his declaration, and to stabilize, in an achievable and profitable way, the reference points and the objectives of the activity on short term, medium term, and long term. The second step is the personnel selection from the ones who want to study this information further, transforming it in knowledge, habits, and activity models, and who, cooperating with the specialists from outside the company, will have as a mission and attribution the design, the implementation, the certification, and the permanent improvement of some quality management systems according to different references: codes and models of good operational and managerial practices. In order to specialize themselves, the selected ones must be registered in programs of formation and training, from the ones included in the consulting activities, in different short-term courses in institutions specialized in the field of quality, to different programs of superior specialization. The third step consists in designing and in the actual implementing of the quality management system in the company. This means the realization of the working tools – the setting of the references (norms, standards, models), the elaboration of the documentation (manuals, procedures, working instructions, forms to fill, questionnaires, files, register books), informing the entire personnel and training the personnel involved in the work with these instruments. This step is ended with the final examination made by an internal audit, of the system functioning, the setting and the execution of the corrective measures, and of the preventive ones which are compulsory. The final step, the fourth, consists of the certification of the system conformity with a reference adopted by the company as a good practice model. This action takes place through an external audit realized by an independent certification organism, and is finalized through the emission of a conformity certificate, accompanied by a certification mark. This certification mark, one of the most important and of the most efficient image factor, is the main marketing instrument of the company, the main attraction, selection, and faithfulness of the clients for the accommodation unit.
b) Availability of the personnel – the number of the employees per room is considered one of the criteria for the classification of a hotel. • relational quality – direct (between the hired personnel and the client), and indirect (client-client, when one of them might be disturbed by the other’s behavior) [NiŃă , Butnaru , 2007, 116]. For the implementation of the quality of hotel services, it is required to have an open, constructive, and cooperative attitude of the managers. It is required to get from the empirical approach of the practicing in the field, based on sense and experience, to what is called the scientific approach, that of the manager who adds principles and laws, methods and techniques, instruments, and standards to these concepts. So it is required to get from the logo “I have enough experience, and I know what quality means in a hotel” to the logo ”I am ready anytime to learn anything which means more clients, and more faithful ones for my hotel”. In order to register within the approach described above, the only one generating true and sustainable competitiveness, the tourist companies have made a few steps. The first step consists of the general information of the entire personnel concerning quality issues, i.e. what and how quality is achieved, especially the quality management, and why it is needed. The manager must start to shape a comprehensive vision, specific and to the point, a profitable situation, which should permit him to elaborate his policy, on the basis of the values stated in his declaration, and to stabilize, in an achievable and profitable way, the reference points and the objectives of the activity on short term, medium term, and long term. The second step is the personnel selection from the ones who want to study this information further, transforming it in knowledge, habits, and activity models, and who, cooperating with the specialists from outside the company, will have as a mission and attribution the design, the implementation, the certification, and the permanent improvement of some quality management systems according to different references: codes and models of good operational and managerial practices. In order to specialize themselves, the selected ones must be registered in programs of formation and training, from the ones included in the consulting activities, in different short-term courses in institutions specialized in the field of quality, to different programs of superior specialization. The third step consists in designing and in the actual implementing of the quality management system in the company. This means the realization of the working tools – the setting of the references (norms, standards, models), the elaboration of the documentation (manuals, procedures, working instructions, forms to fill, questionnaires, files, register books), informing the entire personnel and training the personnel involved in the work with these instruments. This step is ended with the final examination made by an internal audit, of the system functioning, the setting and the execution of the corrective measures, and of the preventive ones which are compulsory. The final step, the fourth, consists of the certification of the system conformity with a reference adopted by the company as a good practice model. This action takes place through an external audit realized by an independent certification organism, and is finalized through the emission of a conformity certificate, accompanied by a certification mark. This certification mark, one of the most important and of the most efficient image factor, is the main marketing instrument of the company, the main attraction, selection, and faithfulness of the clients for the accommodation unit.
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