On the other hand, respondents also indicated
that they enjoyed benefits from non-financial
aspects more than benefits from financial
aspects due to TSC integration (refer to Table 2).
Financial aspects include employee turnover,
operational costs, net profits and market share
while non-financial aspects consisting of number
of satisfied customers, loyal customers and
company’s image. This is plausible in the context
of SC practices within service (tourism) sector
which centers on the long-term customers
relationship (Laitinen, 2002; Avci et al., 2010)
rather than monetary benefits.