A study in 1978, immediately following the Supreme Court
decision, found only 7 percent of accountants surveyed
planned to advertise (Markham et al., 2005). Thirteen years
later in 1991, another study found that accounting firms that
had been in business for more than ten years never planned to
advertise, in keeping with the concept of advertising being
unethical. But for firms that had been in business for less than
five years, 65 percent were currently advertising or planning
to advertise in the future (Markham et al., 2005).
A study in 1978, immediately following the Supreme Courtdecision, found only 7 percent of accountants surveyedplanned to advertise (Markham et al., 2005). Thirteen yearslater in 1991, another study found that accounting firms thathad been in business for more than ten years never planned toadvertise, in keeping with the concept of advertising beingunethical. But for firms that had been in business for less thanfive years, 65 percent were currently advertising or planningto advertise in the future (Markham et al., 2005).
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