FOriginality/value – An illustration of the value co-creation network from the supply chain perspective is presented in this paper.
The illustration of the value co-creation network provided the guidance to categorize various research gaps in the area of S-D logic and SCM.
This categorization offers a structure from which more systematic research may be produced. It is the authors’ hope that the organization and guidance provided in the paper for specific research topics in the S-D logic area can result in research streams that could potentially offer significant contributions to SCM theory development.