Considerations were the basis for the formulation of the research hypothesis: The more active leadership favourable to the development of creativity, the higher the level of creativity among students, who as part of the intellectual capital is a major factor in the development of micro- and macro-region. In order to verify this objective and the research hypothesis, tests on a group of 232 students from the University of Szczecin, West Pomeranian University of Technology and the Academy of Arts was conducted.