What happens when a brand like that appears to be pulling sales reducing its merchandising share? Recently, there was a pronouncement of sorts to that effect Camay is disappearing. As Ricki Morell pointed out in a reference in the NYTimes, the legacy of Camay might’ve been turning, but there are legions of women out there still committed to the brand. And that brand legacy, interestingly enough, goes back to the heart of our opening efforts scent, beauty, mystery.