place where I am acutely conscious of what’s happening in our country. The citizenship vs. partisanship problem in Washington is significant, as are its potential consequences for Americans. As I watch events unfold, I am unable to close my eyes and walk away. I don’t want to look back and say I did not have the conviction to effect change when I had the chance. Though I never lose sight of my fiduciary duty, I am more compelled now than I have ever been to act.460
Going forward, how exactly would Schultz, Starbucks executives and partners continue to use the company’s scale for good and grow their business in a turbulent world? How would the company and its broader impact evolve during the next decade? What lessons would Starbucks (and the larger global community) learn about the template for organizational success in the 21st century? In early 2014, these were important questions. As Schultz reflected on them, he encouraged Starbucks partners to celebrate their success, to proudly continue to engage in achieving the Starbucks mission, and to share the company’s unique story. In a message to Starbucks partners where he reflected on a trip to the Starbucks farm in Costa Rica in January 2014, Schultz concluded his reflections with the following:
I am so proud of the successes we are enjoying in all regions of the world and throughout the organization. Past success, however, has never defined us. Every day, we must redefine our company through our leadership, our strategy, our superior execution, and through our values. If we all vow to do so, as well as connect to one another with authenticity and humility, we will continue to drive performance through the lens of humanity. So, I urge you, be present