Son of Alcino and Sebastiana Lima, although born in Minas Gerais, grew up in Goiânia, Goiás. In 1998 while he was just 9, he joined as soloist in a choir and gained attention through his interpretation of "É o Amor", composed by Zezé di Camargo & Luciano. Gusttavo cited as some of his main inspirations Gino & Geno, Chitãozinho & Xororó, Bruno & Marrone and Zeze di Camargo.