Advertising is the use of a paid media space to promote or sell a brand.
> The content is essentially approved or controlled by the subject or company. Space allotted is limited, depending on the cost or the budget provided.
> It is usually more creative in packaging wherein the goal is to create brand recall in association to the positive messages/ideas manufactured for that particular product, service or company in general.
> In an advertisement, the reader/viewer’s perception is that the company or the people in-charge of the product or service are the ones speaking.