The main purpose of this study is to investigate the impact of service quality and corporate
social responsibility (CSR) on customer satisfaction, and customer satisfaction toward
post-purchase intentions from sheltered employment institutions. Work experience plays
an important role in career development for those people with intellectual disabilities.
When they are not yet capable of obtaining a job in the open market, they must receive job
training and daily care in sheltered employment institutions. If the sheltered employment
institutions cannot operate properly, they will greatly affect intellectual disabilities. From
the study of ‘‘Children Are Us Bakeries and Restaurants’’ sheltered employment
institutions are one kind of food service business that has been found to request and
improve service quality and execution of CSR. These are two main factors which can
enhance brand value and create a good reputation for sheltered employment institutions.
The questionnaire results indicate that perceived service quality has a positive
relationship with customer satisfaction and the reliability dimension is the most
important factor for customers to assess service quality. Meanwhile, correlation analysis
shows that customer satisfaction regarding service quality influences post-purchase
intentions, indicating that friendly and helpful employees can please customers and
enhance their satisfaction level and also induce positive post-purchase intentions of
consumers. Regarding the CSR of ‘‘Children Are Us Bakeries and Restaurants’’ sheltered
employment institutions, the analysis reveals a statistical significance: the greater
customer satisfaction of CSR, the higher the post-purchase intention. In addition, in the
work, paired-sample t test analysis reveals there is a significant difference (p < .05) in
service quality and CSR in terms of ‘‘perceived’’ and ‘‘expected’’ responses. In summary,
since those with intellectual disabilities usually are enthusiastic at work and do their best
to provide good service and execute CSR well, the value of sheltered employment
institutions establishments should be recognized by all should receive continued support
and there should be a willingness to hire these intellectually disabled citizens.
The main purpose of this study is to investigate the impact of service quality and corporatesocial responsibility (CSR) on customer satisfaction, and customer satisfaction towardpost-purchase intentions from sheltered employment institutions. Work experience playsan important role in career development for those people with intellectual disabilities.When they are not yet capable of obtaining a job in the open market, they must receive jobtraining and daily care in sheltered employment institutions. If the sheltered employmentinstitutions cannot operate properly, they will greatly affect intellectual disabilities. Fromthe study of ‘‘Children Are Us Bakeries and Restaurants’’ sheltered employmentinstitutions are one kind of food service business that has been found to request andimprove service quality and execution of CSR. These are two main factors which canenhance brand value and create a good reputation for sheltered employment institutions.The questionnaire results indicate that perceived service quality has a positiverelationship with customer satisfaction and the reliability dimension is the mostimportant factor for customers to assess service quality. Meanwhile, correlation analysisshows that customer satisfaction regarding service quality influences post-purchaseintentions, indicating that friendly and helpful employees can please customers andenhance their satisfaction level and also induce positive post-purchase intentions ofconsumers. Regarding the CSR of ‘‘Children Are Us Bakeries and Restaurants’’ shelteredemployment institutions, the analysis reveals a statistical significance: the greatercustomer satisfaction of CSR, the higher the post-purchase intention. In addition, in thework, paired-sample t test analysis reveals there is a significant difference (p < .05) inservice quality and CSR in terms of ‘‘perceived’’ and ‘‘expected’’ responses. In summary,since those with intellectual disabilities usually are enthusiastic at work and do their bestto provide good service and execute CSR well, the value of sheltered employmentinstitutions establishments should be recognized by all should receive continued supportand there should be a willingness to hire these intellectually disabled citizens.
การแปล กรุณารอสักครู่..
