Bhattacharya et al. [17] have developed a green SCPMS using an intra-organisational collaborative decision-making (CDM) approach. The PMS is expected to assist managers in making decision to check whether or not suppliers’ performance meets the industry and environment standards [17]. Further implementation of the case with a more efficient CDM approach is recommended for future studies. Multi-criteria decision-making (MCDM) approach guides decision-makers to solve multiple criteria problems using decision-makers’ preferences since a unique optimal solution for such problems is not existed. Therefore, a trade-off between different criteria is necessary [23]. Galankashi et al. [49] have employed a MCDM approach to establish a framework specific to the electrical industry context. They applied the analytic hierarchy process (AHP) technique to select the most efficient metrics and PMS. The Bass diffusion model is based on a simple differential equation that illustrates how new products get adopted in a population [11]. The primary premise of the model is that adopters can be classified as innovators and imitators while the speed of adoption depends on their degree of innovativeness. As an extension to the Bass diffusion model, Chan et al. [28] have developed a model to incorporate the effects of a firm’s marketing policy. For the model validation purpose, a computer simulation has been conducted and the firm’s level of innovation has been examined. It can be noted that the Bass diffusion model was essentially practised in marketing and then adopted in SCM. In the same manner, the BSC model was first developed by Kaplan and Norton [65] to manage the performance of organisations. However, nowadays, BSC is one of the most widely adopted models in SCPMSs.