Lion Air did not do away with the uncertainty. In its earliest stage, Lion Air outlaid less capital to invest on only one route with a single aircraft. This initial investment worked as the experiment for future speculation, it determined the potential and marketable of this industry. If it was not favourable, corporation would have changed their strategies and expectations, they probably came out as a luxury brand designate for high end market, or divested if the business is considered not viable. In this sense, Lion Air has had specific resource allocation strategy to avoid the tremendous loss. As they identified the feasible opportunity, huge pool of resource has been invested to purchase and reinforce its fleet and open up new routes locally then internationally. The way resources are allocated determines its emergent strategy as part of strategy development.