In order to understand the nature of orthodoxy in organization
theory, it is necessary to understand the relationship
between specific modes of theorizing and research and the
world views that they reflect. It is useful to start with the
concept of paradigm made popular by Kuhn (1962), although
the concept has been subjected to a wide and confusing
range of interpretation (Morgan, 1979). This is partly because
Kuhn himself used the paradigm concept in not less than
twenty-one different ways (Masterman, 1970), consistent
with three broad senses of the term: (1) as a complete view
of reality, or way of seeing; (2) as relating to the social
organization of science in terms of schools of thought connected
with particular kinds of scientific achievements, and
(3) as relating to the concrete use of specific kinds of tools
and texts for the process of scientific puzzle solving
(Figure 1)