However, there is evidence that consumers
could be unwilling to sacrifice taste for health if there is a significant
potential in the product. Knowledge of a
functional food product increases the rating by a consumer, but an
off-flavor in a product does not play the role of an indicator that the
food is functional. Use of QSAR (quantitative
structure-analysis relationship) technology can provide a
sensory prediction ranking of bitter taste for proteins and peptides
in the future . This can assist food product
developers with the probable effects of proteins or peptides
incorporated in food systems with information on overall flavor of
the products for precise application.