The question now arises that do the customers want to pay more for frozen foods. This study provides an empirical analysis of grocery store shopping behavior and prices across inner city or suburban areas within cities of America (Myers, Samuel 2005). A comparison is drawn to indicate that the biggest factor contributing to buying behavior in grocery stores was the price and convenience of frozen foods that were preferred over traditional forms of grocery purchase. Even though where prices were lower in those neighbor hoods people would tend to buy frozen foods as to the ease of cooking and handling of the product.