However valuable that demonstration in situating my subject, as ethnography,
it is clearly insufficient on many levels. First, it fails to engage the richest material
from a field study centered on the practices and social imaginaries of community,
rather than economic productivity per se. Cyborganic was not only an Internet
business and occupational community. It was also a project to use computermediated-
communication to create the kind of face-to-face community its leaders,
members, and social critics alike (e.g. Kunstler 1993; Putnam 2001) found lacking in
contemporary American society. Though the “milieu of innovation” analysis is
consistent with the idea that cultural factors—for example, communitarian
practices—
However valuable that demonstration in situating my subject, as ethnography,it is clearly insufficient on many levels. First, it fails to engage the richest materialfrom a field study centered on the practices and social imaginaries of community,rather than economic productivity per se. Cyborganic was not only an Internetbusiness and occupational community. It was also a project to use computermediated-communication to create the kind of face-to-face community its leaders,members, and social critics alike (e.g. Kunstler 1993; Putnam 2001) found lacking incontemporary American society. Though the “milieu of innovation” analysis isconsistent with the idea that cultural factors—for example, communitarianpractices—
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