The self-concept hipsters are trying to enhance, relates to the ecosystem surrounding them, they are more greener, and more ethical than most other entrepreneurs and small businesses. Hipsters ride bikes to work and consume natural products.
They have creative ideas for small businesses which are helping the British economy to grow. They are careful as to how they spend the money they make.
Their concept, take care of the environment, eat healthy, keep fit, and be careful as to how you spend money.