The Largest Market Share Large Scale Entry with aggressive marketing development Broad Product Line Feature is unique and the best in quality
1.Define Standard of reference or ruinous competition in order to compete in the game of us, because we create innovative Technology progress
2.The Coverage advantage coverage for most services in the market, and the focus Mass Market Segmentation in the market potential, large enough, and there are future
3.Economy of scales of production, to bring it up to Low Cost for the benefit of the non-profit price and bring profit to invest R & D to differentiate products
4. Capture early adopters to dominate new markets, and it is the same as the competitive market Defensive
a 5.Keep old customers by
1. product development continues to make a difference in customer satisfaction and Loyalty
2. Create a new Product customers need to provide customers with more products Samsung
3.Reduce the Switching to competitor products by competitors is important Sony and Phillip system such as a warranty and after-sales services
4.The development Leapfrog Technology LED TV such as to reduce or prevent customers to develop and improve their products to modern Switching easy to use, and meet the needs
7. Create new customers from the market such as New Product Category, New Technology,New country markets to expand the region.
1. To make Head Head positioning the player is the primary Sony, Phillip Confrontation Strategy
a 2. Differentiated Positioning
I.by Market Expansion to market in several Segment Product Line using only the
8.To expand the market for such as the increase of consumption market to Sales Promotion by creating an important Region Office in each market to reign, most