Siam Square itself is something of an open-air shopping complex that radiates a feeling of creativity. Recently, new malls have been taking the place of the street vendors but there are still lanes upon lanes to explore. Tribes of bright and bold slogan T-shirts meet with tailored suits and hipster fashion. Siam is in essence where trends both emerge and are created, an epicentre of inspiration in Bangkok. This area stretches from Rama 1 Road down to the Chulalongkorn University Campus and from Phayathai Road over to Henri Dunant, and is a popular haunt of university students, media types and generally Bangkok’s “bright young things”.