3.2. Convenience
Internet provides a big convenience for shopper as the main reason for the shopping
online has been agreed by most of researcher and customers (Wolhandler, 1999). Due
to the feature of Internet, it allows customer to shopping online anytime and anywhere,
which means customer can browse and shopping online 24-hours a day, 7 days a week
from home or office, which attracts some time-starved shoppers come to Internet for
save time to searching products in physical store. Additionally, Internet offers some
good ways to save money and time. For example, shoppers do not need go out to the
physical store and thus there is no transportation cost. Compare with the traditional
shopping, there is no waiting line for shoppers on the Internet, and some shoppers
reported that they feel pressure from the sales people sometimes, but Internet offers
them more enjoyable while shopping online (Wolhandler, 1999; GVU’s WWW 9th
User Surveys, 1998)