Johnson(1974) has examined reciprocal gift giving as a concrete representation of a individual's social network. n observing the nature of the gift changes as intimacy decreases. In his study, Johnson found that the medium of exchange changed from personal items to specified amounts of money as network members changed from intimates to mere acquaintances. As the social circle widens to include more people, this shift in exchange media becomes expedient, if not necessary, with regard to time and monetary budgets. Further research would do well to focus on budgetary expenditures on gifts proportionate to total income and on the dynamics of decision making(and consequent behavior) as they are affect by increasing network density. Belk's(1979) examination of gift price categories by types of recipient and occasion is a step in this direction as is the cross-cultural study of gift exchange by Jolibert and Fernandez-Moreno(1982). Clearly, perception of self other, and gift contributes to the character of differential giving.