C. Establishing correct customer relationship management
concept
Establishment of correct customer relationship management
concept includes integrating customer relationship
management concept into entire management philosophy,
establishing uniform, strategic customer relation
management concept, conducting unified planning and
control to customer relationship management and
implementing it from top to bottom through perfect,
scientific and efficient measures. In this way, the corporate
external image is kept uniform, whichever channel is
adopted by customer to contact with company, consistent
service should be always provided. Only concept unity and
control standardization can improve level of customer
relationship management, help to establish close customer
relationship, enhance customer loyalty and maintain stable
customer base.