“We think of ourselves as a customer service company that happens to fly planes,” says Sundaram. “So when you think of the customer service aspect of JetBlue, it’s all about personalization and how we take care of customer needs. Technology plays such an integral role in addressing our customer needs.”
Bruce Temkin, managing partner and founder of Temkin Group, a customer experience research firm, says in terms of airlines, JetBlue is a leader in customer experience, in big part because of technology. JetBlue earned the top ranking for airlines in the 2015 Temkin Experience Ratings, a list of the top customer experiences by companies. “They’re committed more to the in-plane experience than just about any airline,” he says. “Technology is a key component of their customer experience strategy.”