Xiaomi has a unique business model. It sells its phones for around what they cost to make. Profits come from apps and software. It also makes its customers follow the company. Many Xiaomi users in China are very loyal fans of the company. The company uses marketing campaigns that give fans the chance to win prizes. This makes the company very popular. Bin Lin, Xiaomi co-founder and president, said: "We will strive to continue bringing innovation to everyone, with a goal of producing high-quality, high-performance devices with great user experience." However, not everyone is a fan of Xiaomi. Apple's chief designer Jonathan Ive said Xiaomi stole the design of its phone and many ideas from Apple.
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