Creativity
Creativity is a necessary (but not sufficient) factor enabling innovation (Carayannis and Gonzalez 2003: 587)
Creativity is the ability flexibly to produce work that is novel (i.e. original, unexpected), high in quality, and useful, in that it meets task constraints’ (Sternberg et al. 2003:258)
Creativity is a process of developing and expressing novel ideas for solving problems or satisfying needs.
Thinking outside the box Thinking laterally