SOCIAL
• Changing demographics, social mores, family structures and work/life priorities
• Consumer behavior that changes demand for products and services or creates new buying opportunities
• Corporate citizenship
• Privacy
• Terrorism
• Human resource issues causing production shortages or stoppages
TECHNOLOGICAL
• New e-business technologies that lower infrastructure costs or increase demand for IT-based services
• Emerging technology Increased or decreased availability of data
• Interruptions or downtime caused by external parties