Internet retailing offers consumers considerable choices in terms of where to shop and purchase. For example, a search of several products on my Simon. A popular price comparison engine, reveals more than three dozen retailers for online book, more than 70 retailers offering printers, and more than 100 digital camera retailers. Many of these retailers are small compared with the big players in the category. For example, the internet book retailer a1Books has less than 1% of the reach (number of viewers who visit the site) of Barnesandnoable.com. There are dozens of similarly small internet booksellers that compete with one another and the considerably larger firms of Amazon.com and B&N for wide assortment of books. What characterizes the price promotion strategies among these many large and small retailers?