Business and Marketing Issues/Objectives
To ensure product superiority over competitors
To increase market share
Research Issues/Objectives
To evaluate three new Town Home in terms of design, function, floor plan, price, exteriority and location.
To check the most two preferred out of three test designs and search for the right price and proportion of each preferred test designs.
To determine the most preference new design of The Connect 2 (Karnjanapisek) project among target respondents.