In the 1980s, the growing number of comic book collectors ushered in a wave of stores dedicated to the sales of comic books. Marvel began to target different demographics in the market, and began to use new distribution outlets including shopping malls. Marvel’s revenues continued to grow through character license agreements. As part of a liquidation, Marvel was sold by Cadence to New World Entertainment for $46 million in 1986. Ron Perelman, through his Andrews Group and MacAndrews & Forbes holding companies, acquired Marvel from New World Entertainment in 1988 for $82.5 million and formed Marvel Entertainment Group.