Each activity is related to specific stakeholders and their related decision-making process: local administrators play an important role in defining spatial planning, selecting potential building areas and giving permission for the construction of hospitality structures and facilities; entrepreneurs (directly or
indirectly involved in tourism activities) determine the type of tourist services available, thereby influencing the opportunities for tourists to make sustainable consumption choices; the tourists
 themselves make consumption choices that are not only related totheir own behaviour but are also limited by the actual availability of sustainable products and services, and are determined by their own level of environmental awareness and sense of responsibility.