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Facebook Ads Stuck? Suddenly stopped while scaling? Not showing any impression while performing amazing for many days?
You did not touch your amazing ads yet facebook stopped spending?
Let's relax, here's what to do :)
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Guys, there's a simple way to understand it and i'll try to keep it short.
If your ad not showing any impression though it was working fine till yesterday, probably means 2 things:
1) You have many more adset with 'Similar audience' irrespective of product your are promoting (different or same ptoduce), facebook consider audience overlap on basis of account, not on basis of campaigns or ads.
SOLUTION: Simply pause few of your ads, don't add more ads, have patience (let's say a day) and see if it is running.
If ads started running - AWESOME! try to play with audience rather then creating more ad sets on similar people.
IF ads still NOT running?
Solution: 2nd reason is add 'creative' AKA new ad type in your similar adset. Most of us just create one photo ad and keep on sending traffic to it, keep on scaling it, make money but one point ad freeze although millions of people yet to target.
Quick fix is, duplicate your ad (pause current ad NOT ad set) and make a video of slideshow ad, the ads WILL start running HOWEVER the catch is, video or slideshow ads doesn't care much of manual bidding or your existing manual bidding is way higher (acting like autobid), trick is lower your ad budget and just let it run. It may affect your conversions a bit however after 24 hours (or 48 hours), you can pause this ad and simply 'un-pause' your old one and see the magic, your old dead ad would again start running like usual. I tested it and works like charm!
typically people simply pause old ad and start dupicating and creating new ones which sometime runs, sometime doesn't run and in both cases, i don't accept them because it does not make a 'Logic' (i am suffering from 'LogicOPhobia' i.e after learning and getting addictive of manual bidding, i want to know why something is working and why doesn't )
Furthermore, if you don't want to create video/slideshow ad then try creating CTW kind image ad and test, i have personally not tested it, so can't comment.
Hope this helps!
P.s: Few more days left for Germany registration, if you have confirmed your set, congrats!