Khlong Lam Lon is Satun province’s main canal, originating from the Banthat Mountain Range which connects 3 provinces – Patthalung, Trang and Satun. The stream is flowing down from the watershed forest to the Andaman Sea at Pak Bara – creating many small rapids including Namtok Wang Sai Thong, the only limestone waterfall in the South.With a total distance of 8 km with big trees along both sides creating the shade shielding paddlers from the sun, making it impressively pleasant for white-water rafting.It is more exciting to do rafting through 16 rapids in total by a kayak rather than an inflatable boat, as the overall difficulty of rapids is at the Level 1-2.
Whitewater rafting is examined as an example of the adventure tourism market. Separately, the needs, motivations, and expectations of whitewater rafting participants are surveyed before and after rafting. An analysis that compares these participants with and without prior rafting experience recommends a different form of marketing strategy for each group.