Applications for Brand Valuation
Interbrand's brand valuation methodology seeks to provide a rich and insightful analysis of your brand, providing a clear picture of how your brand is contributing to business results today, together with a road map of activities to ensure that it is delivering even more tomorrow.
The brand valuation model also provides a framework within which one-off business case modeling can be conducted to evaluate brand strategy options-such as positioning, architecture, and extension-and make the business case for brand change.
Finally, when Interbrand conducts valuations for financial reasons, we provide strategic branding recommendations, in addition to delivering a rigorously analyzed and defendable valuation number. This delivers value to the business--beyond the knowledge of the valuation amount.
Applications for Brand Valuation
Interbrand's brand valuation methodology seeks to provide a rich and insightful analysis of your brand, providing a clear picture of how your brand is contributing to business results today, together with a road map of activities to ensure that it is delivering even more tomorrow.
The brand valuation model also provides a framework within which one-off business case modeling can be conducted to evaluate brand strategy options-such as positioning, architecture, and extension-and make the business case for brand change.
Finally, when Interbrand conducts valuations for financial reasons, we provide strategic branding recommendations, in addition to delivering a rigorously analyzed and defendable valuation number. This delivers value to the business--beyond the knowledge of the valuation amount.
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