The principal contributes, consciously as well as
unconsciously, to how structural, cultural and leadership processes develop. It is
impossible to conduct any type of leadership without communication since
leadership and communication are closely connected. If there weren’t any
meetings and conversations where principals could inform, share reflections,
challenge, support and motivate the personnel the only way for a leader to affect
followers would be reduced to rewards and punishments (Eriksen, 1998).