One of the brand's most popular products is its raw-denim selvage jeans thought of by Adam Shantir. Their jeans are popular among denim enthusiasts, as they are Japanese selvage denim but are also, unlike the products of many companies who use denim of this quality, slim cut and fashionable. The denim also fades quickly when used, allowing denim enthusiasts to achieve a lot of wear and fading quite quickly if they wish.