A convenience sample of 518 individuals was identified among
Italian consumers to understand their attitude toward online
piracy, with a focus on the music industry, and their interest and
willingness to try SBMS. Consumers were chosen through a
snowball sampling technique, checking only for age: participating
individuals, in fact, had to be aged between 15 and 64 years. This
range was chosen since it represents the active population, and
individuals within this range have the highest Internet usage rates
(from 38.1 per cent for the 55-64 class to 87.5 per cent for the
15-24 class)[2]. We employed a self-administered questionnaire
delivered through an online platform[3].
A convenience sample of 518 individuals was identified amongItalian consumers to understand their attitude toward onlinepiracy, with a focus on the music industry, and their interest andwillingness to try SBMS. Consumers were chosen through asnowball sampling technique, checking only for age: participatingindividuals, in fact, had to be aged between 15 and 64 years. Thisrange was chosen since it represents the active population, andindividuals within this range have the highest Internet usage rates(from 38.1 per cent for the 55-64 class to 87.5 per cent for the15-24 class)[2]. We employed a self-administered questionnairedelivered through an online platform[3].
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