The development of these organizational capabilities is especially challenging for multinational corporations (MNCs), which continually seek to establish competitive positions in the global marketplace by developing strategic capabilities through subsidiaries (Kogut & Zander, 1993). To achieve such competitive positions, it is necessary for MNCs’ subsidiaries to develop their strategies according to local market demands. As Cui et al. (2005) argue, instead of implementing standardized strategies, MNCs’ subsidiaries should have strategic flexibility so that they can develop proactive strategies in accordance with their specific environmental conditions.