Customer satisfaction surveys are developed to provide an understanding of customers’ expectations and satisfaction. Customer satisfaction surveys typically require multiple questions that address different dimensions of the satisfaction concept. Customer service research includes measures of overall satisfaction, satisfaction with individual product and service attributes, and satisfaction with the benefits of purchase. The best approach to measuring customer satisfaction and building customer satisfaction surveys depends on the kind of product or service provided, the kinds of customers served, how many customers are served, the longevity and frequency of customer/supplier interactions, and what you intend to do with the results.