The difference between the media giants and the local businesses is location. Businesses like Blockbuster are everywhere and with the ability to pay for nationwide advertising, they are able to step all over their local competition. Why worry about what is going on in Japan when you have issues that need to be addressed in your own backyard? The only thing big time media wants is to make a profit with media basis and polluting the media with sex, drugs, and violence. How can a media say it serves the people when they don’t know the people? The last string of hope for local businesses is that they treat their customers like family. Local companies have always been here to better serve the community when we need them to. Sadly, it all comes down to a popularity war among the corporations with local business and the public caught in the middle.