The study found that people in the municipal district. Krabi The sample consisted of males and females in the same proportion. Most are women between the ages of 31-40 years old, graduated in undergraduate careers as single, private company employees / contractors with a monthly income. 20,001-30,000 baht, mainly used to 1-2 years ago Bank services the bank offers to pay for goods / utilities with fixed deposits. Will come to the bank during the period Thursday 12:01 to 13:00 hrs., And frequency of use per month 1-3 times the overall sample have a positive relationship with the Bank, a branch of Krabi. in the middle level and at the level of the marketing mix that is associated with the service bank branches in Thailand as moderate.