Furthermore,
the tourism impact can be short-term but of immense volume—this is best exemplified
by Riley, Baker and Van Doren when comparing films to events (1998). While the
release on big screen is the hallmark event, subsequent releases on DVD and later TV
can reinstate or reinforce the interest in destinations. However, as the differentiation
between movie-induced and television-induced tourism highlights, TV series can have a
more long-term, levelled impact on tourism (Torchin, 2002).