FrieslandCampina’s ambition is to create the most successful, professional and attractive dairy company for its member dairy farmers, employees, customers and consumers and for society. The world market’s growing demand for healthy, sustainably produced food offers FrieslandCampina opportunities. To fulfil this ambition, FrieslandCampina formulated the route2020 strategy for the period 2010-2020. The key words are sustainable growth and value creation: the sustainable growth of the Company and maximising the value of all the milk produced by the Cooperative’s member dairy farmers.