When Japanese officials launched an initiative to identify teachers deploying
creative classroom methods, it was unlikely that they anticipated the phenomenon their
efforts might help unleash. In fact, however, the government’s discovery of one man,
Tetsuya Miyamoto, was a significant contributing factor in what emerged as a borderspanning,
language-independent craze for Kashikoku Naru—literally translated as the “It
Will Make You Smarter” puzzle (Figure 1). On the surface, Kashikoku Naru looked like
the very popular Sudoku—a grid of blank squares, each awaiting a single digit number
that was, within each column or row, unique. To those who looked more closely, however,
Kashikoku Naru offered an additional layer of intrigue. It was Sudoku—with math—and,
thus, not Sudoku at all. Invented in 2004 and licensed from Miyamoto for use in a puzzle
book series by Japanese publishing behemoth Gakken in 2006, Kashikoku Naru books
had sold in excess of two million volumes by 2009. The puzzle had also journeyed
overseas—licensed and then launched with a newer and simpler name: KenKen (a.k.a.
“wisdom squared”).
When Japanese officials launched an initiative to identify teachers deployingcreative classroom methods, it was unlikely that they anticipated the phenomenon theirefforts might help unleash. In fact, however, the government’s discovery of one man,Tetsuya Miyamoto, was a significant contributing factor in what emerged as a borderspanning,language-independent craze for Kashikoku Naru—literally translated as the “ItWill Make You Smarter” puzzle (Figure 1). On the surface, Kashikoku Naru looked likethe very popular Sudoku—a grid of blank squares, each awaiting a single digit numberthat was, within each column or row, unique. To those who looked more closely, however,Kashikoku Naru offered an additional layer of intrigue. It was Sudoku—with math—and,thus, not Sudoku at all. Invented in 2004 and licensed from Miyamoto for use in a puzzlebook series by Japanese publishing behemoth Gakken in 2006, Kashikoku Naru bookshad sold in excess of two million volumes by 2009. The puzzle had also journeyedoverseas—licensed and then launched with a newer and simpler name: KenKen (a.k.a.“wisdom squared”).
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