Earlier this year I wrote an article discussing White Power in Thailand: the widespread dislike of dark skin and with it countless whitening products blemishing the shelves of Thai pharmacies. The prequel to the products are the seemingly incorrigible advertising campaigns, and the catalyst of the campaigns, I wrote, is a national insecurity that seems interwoven with class prejudice. Dark equals poor; symbolic of a hard life working outdoors. Pale correlates to the nouveau riche; the urban indoor-working middle classes, or people living a life of leisure. As I stated in the article, the same phenomenon was prevalent throughout Europe for centuries.