I would like to introduce the person behind Zara is Amancio Ortega. He is successful person. He is the richest man in Spain, but very few people know his face. There are only two official photographs of him, and he rarely gives interviews. Although he is a multimillionaire businessman, he doesn’t look like one. He doesn’t like wearing suits or ties, and prefers to wear jeans and a shirt.
The main reason is that Zara reacts incredibly quickly to the latest designer fashions, and produce clothes which are fashionable but inexpensive. Zara can make a new line of clothes in three weeks. Other companies normally take about nine months. The cloths also change from week to week. So customers keep coming back to see what’s new. It produces 20,000 new designs a year and none of them stay in the shops for more than a moth.