About the marketing strategy, Mr. Wichai said that “there is preparation of marketing activity and strategic marketing communications full 360o, cover all of advertising media, public relation, online media, other media in each stores.”
Since early March 2015, Samsung hold on the preview at Siam Paragon, Bangkok and spread to the main office in Bangkok, such as GMM Grammy Place Asoke Building, Empire Tower Sathorn Building, and Maleenon Building including Samsung brand shops and customer service centers of AIS, DTAC and True Move H, total 123 branches in Thailand. For consumers have opportunity to see closely Galaxy S6 and Galaxy S6 edge and ask information from expert and try using a real before you decide to buy and Mr. Wichai said, “I believe that anyone who has experience and trial would have certainly fallen in love with Samsung”
About the marketing strategy, Mr. Wichai said that “there is preparation of marketing activity and strategic marketing communications full 360o, cover all of advertising media, public relation, online media, other media in each stores.” Since early March 2015, Samsung hold on the preview at Siam Paragon, Bangkok and spread to the main office in Bangkok, such as GMM Grammy Place Asoke Building, Empire Tower Sathorn Building, and Maleenon Building including Samsung brand shops and customer service centers of AIS, DTAC and True Move H, total 123 branches in Thailand. For consumers have opportunity to see closely Galaxy S6 and Galaxy S6 edge and ask information from expert and try using a real before you decide to buy and Mr. Wichai said, “I believe that anyone who has experience and trial would have certainly fallen in love with Samsung”
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