4. The key determinants of the demand curve for Darden’s concepts are product, price, income level, age, gender and occupation/education. In my opinion, every concept within Darden has its own appeal and particular market. Specifically, Red Lobster is aiming to be a “significantly better seafood restaurant”; Oliver Garden is Italian-themed restaurant; Bahama Breeze is Caribbean taste; Season 52 is health-conscious concept; Smokey Bones is barbecue-oriented. The similarities among these concepts are high quality, up-scale and high value. The combination of these concepts diversifies the operation of Darden, increasing its competency in different markets.