The calls of leading scholars for novelty in the historiography of public
relations in Turkey especially in the past few years, and the reaction shown by
emerging scholars constitute a great chance for the future of the literature of
public relations in Turkish. Together with the limited number of new studies on
the history of public relations in Turkey, a different perspective on the history of
public relations emerged. The following may be stated about the contributions
that the newly-emerging studies on the history of public relations can achieve
in the field: