Abstract
Privacy is the right of a person to specify that when, how and to what amount information about him is disclosed to
others. Due to the tremendous use and popularity of web services, the likelihood of intentional and unintentional
privacy disclosures is also increasing. The web services users generate a rich amount of information when they
browse the websites of the service providers, access social networking sites to post their comments & product
reviews, and store their data in the cloud. The data such generated is a voluminous and valuable treasure for the
marketers as well as advertisers. The emerging technologies and fast increasing online activities of users are posing
new threats to user’s privacy and digital life. While accessing the web services, users unknowingly agree to the
privacy policy of the service provider through which they authorize the service providers to collect and share their
personally identifiable information. Most of the users think that while accepting the privacy policy of the service
provider, they are protecting their privacy but actually they are signing the policy which informs them about the
privacy rights they are surrendering to the service providers. In this paper, we aim to minimise the privacy related
information disclosure of the user through various prevalent semantic web based technologies.